Requisition Id: 1703954

As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom. At EY, we don’t just focus on who you are now, but who you can become. We believe that it’s your career and ‘It’s yours to build’ which means potential here is limitless and we’ll provide you with motivating and fulfilling experiences throughout your career to help you on the path to becoming your best professional self.

The opportunity : Assistant Manager-National-Markets-CBS – BMC – Marketing – New Delhi

National :

National comprises of sector agnostic teams working across industries for a well rounded experience.

CBS – BMC – Marketing :

Our Markets team focuses on providing account teams with the support they need to help drive revenue growth. Our “account-centric” approach to serving clients starts with understanding their business and providing tools and enablers to provide  consistency on how we identify and align our services and solutions to our clients’ most pressing issues. We deliver services through one or more of our four global service lines: Assurance, Consulting, Strategy and Transactions and Tax. Our Markets team comprises of Business Development and Brand Media & Communication (BMC).

By adopting EY methodologies, executing on guidance, and leveraging tools and strategic programs, we bring the necessary rigor to our engagements. And by accessing our latest EY insights, solutions and client conversation tools, we have more meaningful conversations with our clients to help shape their thinking and generate additional value creation.

Your key responsibilities

Technical Excellence

• Dynamic and innovative candidate who will be responsible for managing and implementing all aspects of project, event, and database management, ranging from initial conceptualization to execution. The ideal candidate must be adept in team management and possess proficient skills in Excel and PowerPoint. Qualifications
• A minimum of 5-6 years of experience in project, event management and database management
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Excellent time management and organizational skills.
• Detail-oriented with the ability to prioritize and multitask.
• Ability to conceptualize projects and take initiative.
• Strong problem-solving skills and strategy development abilities.
• Creative thinking and problem-solving abilities.
• Ability to work effectively under pressure and meet tight deadlines.

Skills and attributes

To qualify for the role you must have
Qualification

• Master of Business Administration

Experience

• Marketing and database management

What we look for

People with the ability to work in a collaborative manner to provide services across multiple client departments while following the commercial and legal requirements. You will need a practical approach to solving issues and complex problems with the ability to deliver insightful and practical solutions. We look for people who are agile, curious, mindful, and able to sustain positive energy, while being adaptable and creative in their approach.

What we offer

Fuelled by the brilliance of our people, EY has emerged as the strongest brand and the most attractive employer in our field, with market-leading growth over competitors. Our people work side-by-side with market-leading entrepreneurs, game-changers, disruptors, and visionaries. As an organization, we are investing more time, technology, and money than ever before in skills and learning for our people. At EY, you will have a personalized Career Journey and also the chance to tap into the resources of our career frameworks to better know about your roles, skills, and opportunities.

EY is equally committed to being an inclusive employer, and we strive to achieve the right balance for our people—enabling us to deliver excellent client service while allowing our people to build their careers as well as focus on their wellbeing.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in shaping the future with confidence. Apply Now

Experience Level

Senior Level

Job Purpose

Job Purpose: To drive and own marketplace marketing effectiveness by improving brand visibility, optimizing catalogue performance, and delivering insight led interventions. The role is responsible for executing data driven marketplace initiatives that support retail growth, customer engagement, and cost efficient marketing performance across digital platforms. 

Roles & Responsiblities 

1. Manage healthy sales mix across product types

• Balance the contribution of fresh, omni, exclusive, and liquidation styles as per channel strategy.
• Align assortments and promotions to maintain the required mix across all marketplaces.

2. Improve advertising efficiency across marketplaces

•  Manage advertising execution to maintain efficient campaign performance.
• Optimise targeting, bidding, and content inputs to support visibility without overspend.

3. Improve catalogue visibility across key price bands

•  Strengthen catalogue placement within platform specific price bands aligned to customer demand.
•  Optimise product tagging, attributes, and image quality to improve discovery and uplift DRR.

4. Enhance brand visibility and ranking on key marketplaces

• Improve visibility for Amazon and Flipkart by strengthening exclusive styles, refining catalogue quality, and improving content placement.
• Manage organic and paid visibility levers to improve ranking, search presence, and platform discovery.

5. Build market intelligence to guide business decisions

• Publish a monthly market intelligence report covering category trends, pricing shifts, competition activity, and platform movements.
•  Share insights with cross functional teams to support planning, marketing, and merch strategy.

6. Maintain a disciplined operating cost structure

• Manage all marketplace related operating costs (excluding product cost) within planned thresholds.
• Optimise marketing, logistics, returns, and platform related expenses to maintain a healthy cost structure.

Qualification: Graduate or Post Graduate 

Experience: 2-6 Years of experince in  simialr role 

Function

India BU

Pay Band

M6 and above

Role

As Category Head you will be part of the Marketing Function and will report to the Head- Marketing
The purpose of your role will be to strategize, plan, develop & monitor the marketing initiatives for the product brands under each category & across each brand’s life cycle to enhance market share and strengthen the brand visibility. Additionally the role incumbent also leverage customer services as a key buying factor and thus plan marketing strategy to promote brand preference

A purpose driven role for you

Your key responsibilities will include, but not limited to:
1. Define market opportunity and attractiveness, Size, Competition, Gaps & Trends
2. Analyse the competitive market environment with reference to customer profile / aspirations, demographics (younger profiles), product mix, etc.
3. Devise strategy for portfolio handled – leverage innovative marketing opportunities
4. Identify and create alignment for growth strategies, market wise product wise by arresting MS declines and accelerating MS gains
5. Direct & monitor the marketing initiatives for an impactful execution
6. Conceptualization & development of the consumer engagement plans
7. Leverage opportunities for brand strengthening

A Day in the life

The Role exists to strategize, plan, develop & monitor the marketing initiatives for the product brands under each category & across each brand’s life cycle to enhance market share and strengthen the brand visibility. Additionally the role incumbent also leverage customer services as a key buying factor and thus plan marketing strategy to promote brand preference.

Academic Qualification & Experience

– B.Tech & MBA with core specialization in Marketing
– 15+ Years of experience in Brand management, communication & strategy development, people management

Technical Skills/Knowledge

-Understanding and working knowledge of Qualitative Market Research techniques
-Understanding of customer behaviour in different parts of country
-Research oriented, with an ability to sense consumer behaviour and driven by “consumer first” approach
-Adept at strategizing, implementing and optimizing marketing campaigns with a strategic focus on long term brand objectives

Behavioural Skills

-Excellent written and verbal communication skills
-Organizational skills including attention to detail and multi-tasking skills
-Ability to coach and mentor teams effectively
-Negotiation Skills,
-Creative mindset
-Collaborator and ability to deal with ambiguity

What will it be like to work for Hero

As the world’s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India’s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world’s largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision “Be the Future of Mobility”, Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany – the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp’s eight ‘green’ manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) – VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 – its first EV – in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India’s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp’s Global Corporate Partner.

Read more about us.

Be with the best. Be your best. Catch-up on all our latest openings.

Recruitment assessments – We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you’ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Experience Level

Executive Level

JOB SUMMARY

Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

CANDIDATE PROFILE 

Education and Experience

• High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

OR

• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

• Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.

• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.

• Maintains, updates, and manages all web sites.

• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

• Develops brochure and property collateral materials.

• Participates in all property imaging work (e.g., signage).

• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.

• Ensures consistent marketing message is communicated in all advertising and collateral efforts.

• Manages marketing budget throughout year.

• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.

• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.

• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.

• Ensures consistency in individual property’s voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Evaluates new marketing opportunities for the property.

• Ensures property is represented on all quality internet sites that have the potential of providing business.

• Works closely with respective Convention Bureaus and Chambers of Tourism.

• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.

• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.

• Develops strategic marketing plan for property, includes group, leisure and local efforts.

• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.

• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.

• Works with media buyer to plan and execute advertising.

• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.

• Assists property with materials, tracking/analysis and presentations to owners.

• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities

• Keeps detailed files and records on all matters relative to property’s marketing materials (photo usage rights, vendor contracts, etc.).

• Ensures that property is following all corporate marketing guidelines.

• Approves all invoicing through MarrCom office.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

Experience Level

Mid Level