Requisition Id: 1703824

As a global leader in assurance, tax, transaction and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom. At EY, we don’t just focus on who you are now, but who you can become. We believe that it’s your career and ‘It’s yours to build’ which means potential here is limitless and we’ll provide you with motivating and fulfilling experiences throughout your career to help you on the path to becoming your best professional self.

The opportunity : Manager-National-Markets-CBS – BMC – Marketing – New Delhi

National :

National comprises of sector agnostic teams working across industries for a well rounded experience.

CBS – BMC – Marketing :

Our Markets team focuses on providing account teams with the support they need to help drive revenue growth. Our “account-centric” approach to serving clients starts with understanding their business and providing tools and enablers to provide  consistency on how we identify and align our services and solutions to our clients’ most pressing issues. We deliver services through one or more of our four global service lines: Assurance, Consulting, Strategy and Transactions and Tax. Our Markets team comprises of Business Development and Brand Media & Communication (BMC).

By adopting EY methodologies, executing on guidance, and leveraging tools and strategic programs, we bring the necessary rigor to our engagements. And by accessing our latest EY insights, solutions and client conversation tools, we have more meaningful conversations with our clients to help shape their thinking and generate additional value creation.

Your key responsibilities

Technical Excellence

• Marketing Strategy & Campaign Planning
• Lead integrated marketing strategy and annual/quarterly planning for priority sub- service line or strategic theme.
• Translate business objectives into clear campaign narratives, single minded thoughts, and audience journeys across channels.
• Develop campaign frameworks and marketing plans that integrate content, events, partnerships, PR, digital, and social. Ideation & Program Development
• Drive creative ideation for differentiated marketing programs, including flagship forums, CXO platforms, and thought leadership led experiences.
• Conceptualize marquee client events (roundtables, forums, conferences) as strategic campaign moments, not standalone activations.
• Shape themes, agendas, formats, and experience design to reinforce EY’s brand positioning and leadership credentials. Marquee Events & Industry Partnerships
• Own planning and execution of large scale client events and leadership forums, aligned to integrated campaign goals.
• Lead strategic partnerships with industry bodies such as CII, FICCI, ASSOCHAM and similar forums to drive visibility, credibility, and engagement.
• Ensure events and partnerships deliver measurable value across brand, relationships, and pipeline influence. Integrated Execution & Stakeholder Management
• Work closely with content, PR, digital, social, and business teams to ensure seamless campaign execution.
• Manage internal stakeholders (Partners, leadership, BMC teams) and external agencies with confidence and executive presence.
• Oversee budgets, vendors, timelines, and approvals, ensuring quality, consistency, and cost efficiency. Reporting, Measurement & Governance
• Define success metrics and KPIs for integrated campaigns, including reach, engagement, participation quality, and post program outcomes.
• Lead campaign performance reporting, synthesizing insights and recommendations for leadership.
• Ensure adherence to EY brand guidelines, risk, independence, and compliance standards across all activities.

Skills and attributes

To qualify for the role you must have
Qualification

• Master of Business Administration
• Post Graduate Diploma in Management

Experience

• •t8–10 years of experience in integrated marketing, campaign management, or strategic programs, preferably in B2B / professional services.

What we look for

People with the ability to work in a collaborative manner to provide services across multiple client departments while following the commercial and legal requirements. You will need a practical approach to solving issues and complex problems with the ability to deliver insightful and practical solutions. We look for people who are agile, curious, mindful, and able to sustain positive energy, while being adaptable and creative in their approach.

What we offer

Fuelled by the brilliance of our people, EY has emerged as the strongest brand and the most attractive employer in our field, with market-leading growth over competitors. Our people work side-by-side with market-leading entrepreneurs, game-changers, disruptors, and visionaries. As an organization, we are investing more time, technology, and money than ever before in skills and learning for our people. At EY, you will have a personalized Career Journey and also the chance to tap into the resources of our career frameworks to better know about your roles, skills, and opportunities.

EY is equally committed to being an inclusive employer, and we strive to achieve the right balance for our people—enabling us to deliver excellent client service while allowing our people to build their careers as well as focus on their wellbeing.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in shaping the future with confidence. Apply Now

Experience Level

Mid Level

– The role is for a Senior Marketing Supervisor responsible for overseeing marketing activities.
– The position is based in Faridabad and Delhi, indicating work in multiple locations.
– The candidate is expected to have experience in marketing supervision, likely involving team coordination and campaign management.
– No specific skills, languages, or educational qualifications are mentioned.
– The job is suitable for experienced candidates given the seniority implied by the title.
– The role likely involves strategic marketing tasks aligned with brand promotion and digital marketing efforts.
– No details on salary, incentives, or shift timings are provided.

JD: Regional Marketing Manager

We are looking for a dynamic regional marketing manager to lead our marketing efforts in the North India region. You will be responsible for developing and executing effective marketing strategies that align with our business goals and increase our brand awareness, customer acquisition, and retention in the region.

As a regional marketing manager, you will work closely with the central marketing team, the regional sales team, and the local partners to plan, implement, and monitor various marketing campaigns and activities. You will also conduct market research and analysis to identify new opportunities and challenges in the region and provide feedback and recommendations to the management.

The preferred candidate will have a background in BTL marketing and activations, with excellent communication skills and a proven ability to work independently and collaboratively in a fast-paced environment.

Regional Marketing Manager Responsibilities:

• Develop and implement regional marketing plans and budgets that support the central marketing strategy and the regional sales objectives.
• Coordinate and execute various marketing campaigns and activities like branch openings, events, webinars, seminars, roadshows, etc across branches and partner networks.
• Manage and optimize the use of owned media across branches and offices to performance of the marketing channels and platforms in the region, such as websites, landing pages, blogs, newsletters, etc.
• Track and measure the effectiveness and ROI of the marketing campaigns and activities and provide regular reports and insights to the management and the stakeholders.
• Conduct market research and analysis to understand the customer behavior, preferences, needs, and satisfaction in the region.
• Identify and evaluate new market opportunities and threats in the region and provide feedback and recommendations to the management.
• Build and maintain strong relationships with the regional sales team, the local partners, and vendors.
• Ensure compliance with the company’s policies and guidelines and the regulatory requirements in the region.

Regional Marketing Manager Requirements:

• 3-5 years of experience in BTL marketing.
• A proven track record of developing and executing successful marketing campaigns and on-ground activities.
• knowledge of the mutual fund industry, the market trends, the customer segments, and the competitive landscape in the region will be an advantage
• A strong communicator and presenter with excellent written and verbal communication skills.
• A creative and strategic thinker with strong analytical and problem-solving skills.
• A self-motivated and result-oriented individual with the ability to work independently and collaboratively in a fast-paced environment.
• A willingness to travel frequently within the region and occasionally to other regions or the head office.

Job Description:

Manage autonomously all types of campaign cases and accounts, including joint Aircraft and Services campaigns, through a broad spectrum of types of analyses, enabled through mastery of all the necessary tools and techniques.
Perform with the necessary anticipation pro-active campaign planning and proactive definition of campaign strategy, approach and direction, fleet vision, and framework of product pitch (key elements to demonstrate best airline fleet fit of Airbus products, and establish favorable competitive position).
Identify needs for and manage efficiently support and expertise resources, ensuring proper anticipation and sharing of campaign planning with all stakeholders
Interact with Customers: establish and maintain good relationships with customers; convey marketing argumentation to customer audience through documents, presentations and other means and obtain data and information to enhance marketing analysis through customer interaction (add services , add value selling )
For assigned projects, co-operate and coordinate with Marketing and Commercial Account Directors and Services Sales Directors to contribute to campaign strategy development.
Interact with other areas in Marketing and internal Airbus teams to enhance and tailor marketing analysis and argumentation to drive the account strategy creation with a wider Customer facing  team
Communicate campaign strategy to wider Airbus and ensure understanding the campaign strategy
Report and feedback internally. Maintain systematic feedback to the concerned Regional Airline Marketing Directors and Head of Marketing in the region; Write or contribute to required internal reports (Salesforce event reports after each visit, Opportunity Plans, campaign strategy) for the campaigns as well as Campaign Feedbacks. Contribute to Airbus product (aircraft and services) strategy development through market feedback, as well as the Marketing surveys about campaign and product requirement, including services.
Present high level Services material and customised material, as appropriate, to all the customers in his/her portfolio, to support additional revenue opportunities and collect market feedback
For assigned projects, cooperate and coordinate with Marketing, Commercial Account Directors and Commercial Directors – Services to contribute to campaign strategy development
Value selling (if had tools & resources) Demonstrate value that products & services bring to the customer and ultimate positioning against the competition

This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company’s success, reputation and sustainable growth.

Company:

Airbus India Private Limited

Employment Type:

Permanent

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Experience Level:

Professional

Job Family:

Sales, Marketing & Commercial Contracts <JF-MC-VE>

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Airbus is committed to achieving workforce diversity and creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.

Airbus is, and always has been, committed to equal opportunities for all. As such, we will never ask for any type of monetary exchange in the frame of a recruitment process. Any impersonation of Airbus to do so should be reported to emsom@airbus.com.

At Airbus, we support you to work, connect and collaborate more easily and flexibly. Wherever possible, we foster flexible working arrangements to stimulate innovative thinking.