ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally – we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE TEAM: 

We are looking for a seasoned Enterprise / Mid-Market Sales Leader  to drive adoption of Tide’s Cards verticals across India. This role will play a critical part in shaping both revenue growth and product evolution by acting as the voice of the customer within Tide.

Key Responsibilities :-

• • Lead business development for Tide’s Cards vertical with various other verticals, acquiring and expanding SMB and mid-market customers across industries.
  • Own the end-to-end sales lifecycle, including prospecting, discovery, solutioning, commercial negotiations, closure, and handover.
  • Identify, engage, and influence key stakeholders including Founders, CFOs, Finance Controllers, Operations Heads, and Procurement leaders.
  • Deeply understand customer expense workflows, compliance requirements (GST, audits, controls), and scale needs to design customized, ROI-focused solutions.
  • Deliver high-impact product demos, proposals, and executive presentations articulating business value and measurable outcomes.
  • Work closely with the Product team to:
    • Share structured customer feedback, market insights, and feature gaps.
    • Contribute to product roadmap discussions based on customer and market needs.
    • Support beta programs, pilots, and early adopters for new features.
    • Help refine product positioning, use cases, and pricing strategies for the Indian market.
  • Partner with Implementation, Risk, and Customer Success teams to ensure smooth onboarding, strong adoption, and long-term customer success.
  • Drive cross-sell and up-sell of Tide’s broader platform offerings including business accounts, cards, payments, and accounting integrations.
  • Build and maintain a healthy sales pipeline with accurate forecasting and consistent achievement of revenue targets.
  • Monitor competitive landscape and regulatory trends in India to identify opportunities and influence go-to-market initiatives.
  • Build long-term customer relationships, enabling renewals, expansions, and referenceable success stories.
  • Represent Tide at customer meetings, partner engagements, and industry forums across India.

WHAT WE ARE LOOKING FOR: 

• • Strong strategic and consultative sales approach.
  • Proven solutioning mindset with the ability to influence both customers and internal stakeholders.
  • Demonstrated ability to collaborate with Product and Engineering teams in a SaaS environment.
  • Strong capability to identify and engage decision-makers and influencers in complex buying journeys.
  • Deeply ingrained cross-sell and account expansion skills.
  • Excellent listening, negotiation, and stakeholder management abilities.
  • Strong verbal and written communication skills in English and relevant Indian local language(s).
  • Comfortable operating in a high-growth, fast-paced startup environment with high ownership.

Qualifications & Experience

• Bachelor’s or Master’s degree.
• 10+ years of experience in B2B SaaS, FinTech, Payments, or Expense Management sales.
• Proven experience selling to Indian SMBs, mid-market, or enterprise customers.
• Prior exposure to expense management, cards, payments, accounting platforms, or ERP ecosystems.
• Experience working in startup or growth-stage companies is strongly preferred.
• Demonstrated track record of influencing product direction through customer-led insights.

WHAT YOU’LL GET IN RETURN

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members’ diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

 
Disclaimer
 
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide’s Recruitment Privacy Notice.

Experience Level

Senior Level