Inc42 Media is looking for a person in our Founder’s Office team who will own end-to-end — turning founder intent into shipped work, fast. This isn’t a “build a function from scratch” hire. It’s a “ship across the function” hire.

Why this role exists-

We’re in the middle of three product moves that need a single owner:

• Bringing Inc42’s content and data into one unified product experience.

• Building our first mobile app — 0-to-1.

• Rolling out AI across the company — turning AI from “interesting” to embedded in how Inc42 actually works every day.

About Inc42 Media-
Inc42 is India’s #1 startup media & intelligence platform that informs, educates, and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.
Since launching in January 2015, and having risen to become the authoritative voice on India’s startup economy, we’ve moved markets, gotten the early scoop on billions of dollars of transactions, and told you what’s happening deep inside some of the fastest-growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch, and other major outlets hundreds of times.
We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India. 
The Inc42 Impact-

• Inc42 stories reach over 50 Mn+ people monthly
• Published more than 55,000 stories
• Successfully conducted 150+ events
• Launched 100+ research reports
• Receives 500+ startup applications monthly
• Worked with 350+ brands

What you’ll own-

• The unified Inc42 product roadmap — feature launches, user funnel, content discovery, cross-product experiences

• The Inc42 mobile app — 0-to-1, working with engineering on architecture, UX, retention

• Internal AI tooling — editorial AI co-pilots, sales and ops automation, workflow tools that change how the team works

• Event website operations across our flagship summits and retreats

• Customer-facing AI surfaces in the unified product

Who you are-

• 3–5 years building product or working close to it — APM/PM at a startup, founders office at a Series-B/C company, ex-consultant who actually shipped things, or you’ve founded something

• AI-fluent in practice, not theory. You use AI tools daily, you’ve shipped or seriously experimented with AI features, and you can think in prompts, agents, and workflows

• Sharp on specs and decisions. You don’t need to code, but you can pull together a tight PRD and work directly with engineers

• Operator mindset. You’d rather ship than perfect, and you don’t wait for permission

• Comfort with ambiguity and good taste in product, content, and design — you’ll be making calls that touch millions of monthly visitors

We’re open on background. Media, B2B SaaS, fintech, consumer, dev tools — what matters is the operator chops, the AI fluency, and the taste.

What we offer-

• A Founders Office seat at India’s largest startup media company — high autonomy, direct founder access, and work that compounds

• Competitive compensation, plus meaningful ESOPs

• Delhi-based, hybrid

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs
• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
• Over $300 million raised in funding
• Over 2,500 Tideans globally – we’re diversity champions!
• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

About You

As a Lead Product Analyst you’ll work closely with Tide’s product teams to use data to drive product adoption. You’ll work within the product analytics team to use data to inform our collective understanding of users, their problems and thus inform product strategy.

This role will suit an individual that can operate with a high degree of independence and has hands-on experience of proactively working with the product community. You are an expert and constructive critique of digital products with strong views on data-driven techniques to improve adoption and engagement of various products & features. You will be working as a part of the product squad with a functional reporting into the Head of Product. 

Some of the things you’ll be doing: 

• Product Discovery – hypothesis driven deep dives (existing product usage data) to identify user problems, quantify size of the problem and highlight solution(s).
• Solution confidence – product experiments are a means to an end. They help us produce data to build confidence on the product & features we plan to invest in. You would be the product experimentation expert and would observe data, propose, design and analyse product experiments.
• Product and feature performance review – new features solve user user problems and drive product usage and thus adoption. You would work with product teams to identify & analyse various impact hypotheses behind new products and features and define measurable KPIs. 
• User research – solving user problems helps us achieve commercial goals. You would identify opportunities, perform data deep dives (exploratory and hypothesis driven) to improve our collective understanding of user problems and assist working groups to focus on and prioritise high impact user problems. 
• Goals to KPI translations – you would work with product managers to break overall revenue goals into business KPIs, identify impact hypotheses and convert into measurable product KPIs. You would work with analytics engineers to enable KPI reporting through visually speaking dashboards.
• Engagement to LTV correlations – engagement driven products and features have an indirect, unestablished impact on member longevity (commercially speaking LTV). We use data to establish this correlation and quantify the indirect impact. You would be required to perform custom analysis, using statistical methods to validate these correlations and assist product teams to prioritise investment on scaling product and features that have an indirect impact on engagement, longevity and thus LTV.
• Experimentation & product growth – you will operate with a high degree of user behaviour awareness (backed by consistent event data observation) and assist product managers by designing experiments to drive product adoption. You would use custom data analysis and statistical methods to analyse experiment results.   
• Self Serve Product Analytics – partner with data, engineering, data product and data science teams to deliver a world-class self-serve event data analytics platform for app and web products. Our experimentation stack includes platforms like LaunchDarkly for shipping variants, Segment for events, Heap for visualisation. You would be required to partner with data-science teams to build a stats-engine for relevant KPIs for each product enabling a seamless self-serve analytics for business and product teams.

You’ll be a great fit if:

• 10+ years of experience working on Product Analytics for a digital product.
• Strong hold on product strategy, experimentation, roadmapping, & prioritisation
• You are a consumer tech geek, preferably fintech (not mandatory).
• You are a natural storyteller with exceptional presentation skills.
• You believe and invest time in project management and have exceptional people skills. 
• You understand and believe user experience is a product.
• You are humble enough to know that you need to learn, and confident enough to showcase your skills, speak your mind and even challenge the status quo.
• You have an intrinsic need to be excellent but have learnt to be action oriented.
• You have failed and can talk about it at length. 
• You have worked as an analyst and a product manager.
• You have excellent SQL proficiency and are willing to crunch complex numbers.
• You are a self starter and can operate with a high degree of independence. 
• You have the ability to deal with ambiguity and competing objectives in a fast paced environment.
• You have lead a team of analysts in Product Companies

What you’ll get in return:

• Competitive Compensation –  competitive salary and share options
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

Here’s what we think about diversity and inclusion…

We build our services for all types of small business owners. We aim to be as diverse as our members so we hire people from a variety of backgrounds. We’re proud that our diversity not only reflects our multicultural society but that this breadth of experience makes us awesome at solving problems. Everyone here has a voice and you’ll be able to make a difference. If you share our values and want to help small businesses, you’ll make an amazing Tidean.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members’ diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

 
Disclaimer
 
It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
• Communication from Tide will only come from an official @tide.co email address.
• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide’s Recruitment Privacy Notice.

Experience Level

Senior Level