Roles and Responsibilities:
● Develop and manage Facebook Ads strategies to meet client goals.
● Set up, launch, and continuously optimize Facebook Ads campaigns.
● Write and test ad copy for conversions, ensuring consistency with landing pages.
● Conduct audience and creative tests to drive better performance.
● Monitor daily ad performance, budgets, and KPIs for ongoing optimization.
● Collaborate with the web development, design, and content teams to create cohesive campaigns.
● Provide actionable insights and generate detailed reports for clients.
● Stay up to date with Facebook’s Advertising Policies, tools, and latest trends.
● Regularly engage with clients to discuss performance and future strategies.

Desired Candidate Profile:
● Minimum 2 years of experience managing Facebook Ads (agency experience preferred).
● Extensive knowledge of Facebook Ads dashboard and optimization techniques.
● Strong understanding of Facebook Advertising Policies.
● Excellent communication, organizational, and project management skills.
● Creative, detail-oriented, and results-driven.
● Ability to handle multiple projects and deliver results within deadlines.

Required Experience, Skills, and Qualifications:
● Bachelor’s degree in Marketing, Communications, or a related field.
● Proven experience in creating high-converting landing pages and ads.
● Strong analytical skills and a proactive approach to solving problems.