• Greet and engage walk-in customers, understanding their needs, occasion, and budget • Present and explain jewellery collections (rings, earrings, necklaces, bangles, mangalsutras, etc.), diamond quality (cut, clarity, certification), and metal options (9K/14K/18K, gold tones) • Guide customers through the engagement ring and custom jewellery design process • Achieve individual and store sales targets consistently • Educate customers on Kohira’s promises — IGI certification, BIS hallmarking, lifetime exchange/buyback, and lab-grown diamond value • Handle billing, order processing, and coordination with the workshop for custom/resizing orders • Build long-term customer relationships and drive repeat business/referrals • Maintain visual merchandising standards and product displays • Manage CRM entries, follow-ups, and virtual appointment bookings • Stay updated on new collections, pricing, and ongoing offers