WHAT YOU’LL DO • Manage our Instagram page end-to-end • Plan and create engaging Reels, Stories & Posts • Regularly shoot content at our store — outfit videos, behind-the-scenes, styling content, new arrivals & more • Be comfortable shooting videos on a phone and creating Reels independently • Plan and execute the monthly content calendar • Manage Instagram DMs and customer enquiries • Run and manage Meta Ads • Monitor insights, reach, engagement and overall page growth • Coordinate with the team for shoots, launches, campaigns and influencer collaborations • Stay updated with current Instagram trends, formats, sounds and content styles • Help build a strong, premium visual identity for the brand • ⁠ SKILLS WE’RE LOOKING FOR • Strong understanding of Instagram & social media marketing • Good knowledge of Meta Ads Manager • Excellent Reels/content creation skills • Comfortable being on-site and actively shooting content • Good eye for fashion, styling, aesthetics and visual storytelling • Basic skills in video editing — CapCut / VN / similar • Good communication and copywriting skills • Creative, proactive and willing to experiment with new content ideas • Ability to independently plan, execute and manage social media • Prior experience with a fashion / luxury / lifestyle brand is a plus We’re looking for someone who doesn’t just “post on Instagram” — but can take ownership of the brand’s digital presence and help grow it.