Head of Organic Growth & Strategy

looking for a Head of SEO to lead AdLift’s organic growth initiatives and drive measurable business outcomes. In this role, you will define and execute high-impact SEO strategies across technical, on-page, content, and off-page channels, while managing a high-performing SEO team. The ideal candidate will have deep SEO expertise, proven leadership experience, and a track record of scaling SEO programs in agency or client-service environments.

Key Responsibilities

Strategy & Planning

• Define and own the SEO vision and roadmap for the agency and its clients.

• Develop long-term SEO strategies (12–24 months) covering technical SEO, content, and link-building.

• Conduct regular SEO audits and provide actionable recommendations.

• Perform competitive analysis, keyword gap analysis, and content opportunity mapping.

Execution & Oversight

• Lead and mentor the SEO team (specialists, analysts, content SEO) to implement strategies.

• Collaborate with technical teams to resolve site architecture, crawlability, speed, schema, and mobile optimization issues.

• Guide on-page SEO initiatives: metadata, internal linking, site structure, content optimization.

• Oversee off-page SEO: backlink strategy, outreach, and link risk assessment.

• Work with content marketing to develop SEO-driven content briefs, calendars, and high-quality content.

• Ensure SEO is integrated with broader marketing campaigns (PPC, social, UX).

Client Stakeholder Management

• Lead client pitches, strategy presentations, and renewal discussions.

• Set client SEO KPIs (traffic, rankings, conversions, lead quality) aligned with business objectives.

• Present regular SEO performance reports and actionable insights to clients and internal stakeholders.

• Educate clients and teams on algorithm changes, best practices, and the impact of SEO initiatives.

Performance Measurement & Optimization

• Define, monitor, and report SEO metrics: organic traffic, rankings, CTR, indexation, and conversions.

• Leverage data to optimize strategy and drive continuous improvement.

• Run A/B tests and SEO experiments to validate initiatives.

• Stay updated on algorithm updates, SEO tools, and industry trends.

Team Leadership & Development

• Hire, train, and mentor a high-performing SEO team.

• Establish SEO best practices, SOPs, and process documentation.

• Manage SEO tool budgets and vendor relationships (SEMrush, Ahrefs, Screaming Frog, etc.).

• Foster a culture of experimentation, learning, and data-driven decision-making.

Required Skills & Qualifications

• 7–10+ years of SEO experience (agency + client side preferred), with 3–4 years in a leadership role.

• Deep knowledge of website architecture, crawlability, indexing, page speed, schema markup, mobile-first SEO, and site migrations.

• Proficiency with SEO tools: Google Search Console, Google Analytics / GA4, Screaming Frog, Ahrefs / SEMrush / Moz, etc.

• Experience with CMS platforms (WordPress, Drupal, Shopify, etc.) and basic HTML/CSS.

• Strong expertise in keyword research, content optimization, internal linking, meta tags, and headers.

• Ability to guide content teams using SEO briefs and topic clusters.

• Data-driven mindset with the ability to translate SEO metrics into actionable business insights.

• Familiarity with conversion tracking, attribution modeling, and SEO impact measurement.

• Excellent stakeholder management and client-facing skills.

• Proven experience in hiring, mentoring, and managing a team.

• Exceptional written and verbal communication skills.

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field preferred.

• SEO certifications (Google Analytics, SEMrush Academy, etc.) are a plus.

Tagged as: Full Time, Head of SEO jobs in gurugram