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looking for a results-driven Marketing CRM Specialist to manage and optimize customer engagement across multiple digital touchpoints. The ideal candidate will be responsible for executing email, SMS, web push, app push, and on-site notification campaigns—ensuring personalised, high-impact communication that drives retention and growth.
Key Responsibilities
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Plan, execute, and manage daily Email, SMS, Web Push, App Push, and on-site notification campaigns.
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Seamlessly run CRM campaigns using leading automation platforms for multiple eCommerce brands.
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Identify user segments and map user journeys specific to each brand and vertical.
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Ensure timely, accurate execution of all CRM activities.
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Generate ideas to improve ROI metrics such as retention, repeat purchases, and customer satisfaction.
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Work closely with campaign managers and account managers on campaign strategy and execution.
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Coordinate with internal teams—tech, design, marketing—to ensure flawless delivery.
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Provide proactive recommendations and ensure end-to-end completion of client CRM tasks.
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Track, analyze, and summarize campaign performance; optimize based on insights.
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Identify gaps in user journeys and propose improvements to enhance conversion funnels.
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Study competition strategies and stay updated on CRM trends.
Desired Candidate Profile
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2–5 years of hands-on experience managing eCommerce email and SMS campaigns.
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Strong technical understanding of Emailers, push notifications, automation workflows, and CRM channels.
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Deep knowledge of eCommerce user journeys, funnels, and segmentation.
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Experience using at least one major CRM platform.
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Excellent written and verbal communication skills.
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Highly detail-oriented, with strong ownership and understanding of deliverables.
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Analytical mindset with strong problem-solving skills.
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Creative thinker with the ability to propose innovative CRM strategies.
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Self-motivated, hardworking, and eager to learn and grow.
Technical Skills
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Experience with CRM tools like Netcore, Silverpop, WebEngage, Intercom.io, or similar platforms.
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Understanding of analytics tools such as Google Analytics, Appsflyer, Mixpanel.
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Strong command over Excel and PowerPoint for reporting and analysis.