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Digital Marketing Specialist
Department: Digital Marketing / Content Marketing / Social Media
Location: Noida
Employment Type: Full-Time
Job Overview
We are looking for a passionate and performance-driven Digital Marketing Specialist to strengthen our online presence and accelerate digital growth. The ideal candidate should be creative, analytical, and up-to-date with the latest digital marketing trends, tools, and best practices. If you thrive in a fast-paced environment and enjoy driving measurable results, we would love to connect with you.
Key Responsibilities
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Develop and execute comprehensive digital marketing strategies
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Plan and manage SEO, SEM, email marketing, and social media campaigns
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Optimize website and landing pages for lead generation and conversions
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Monitor campaign performance using analytics tools and provide actionable insights
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Manage paid advertising campaigns across Google and social platforms
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Create and manage content across digital channels
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Collaborate with design, content, and development teams to ensure brand consistency
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Track KPIs and prepare performance reports for management
Requirements
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Proven experience as a Digital Marketing Specialist or in a similar role
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Strong understanding of SEO, SEM, email marketing, and social media marketing
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Experience with tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other marketing platforms
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Familiarity with Content Management Systems (WordPress, HubSpot, etc.)
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Basic knowledge of HTML/CSS is an advantage
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Excellent written and verbal communication skills
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Strong analytical thinking and problem-solving abilities
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Ability to manage multiple projects and meet deadlines
Key Skills
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Content Management Systems
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Social Media Marketing
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Performance Marketing
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Communication & Collaboration
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Data Analysis & Reporting
Educational Qualification
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Graduate in Marketing, Communications, Business, or a related field (preferred)