Job Title: Digital Marketing Executive Company: Nitai Technologies OPC Pvt Ltd Employment Type: Full-time Location: [Office Location / Hybrid / Remote] Experience Required: 1–3 Years About the RoleNitai Technologies OPC Pvt Ltd is seeking a creative and results-driven Digital Marketing Executive to lead social media growth, short-form video creation, and search engine optimization. In this role, you will plan and execute digital strategies for our internal brand as well as a diverse portfolio of client projects. Key Responsibilities 1. Social Media Management & Reel Creation Manage, maintain, and grow social media presence across platforms (Instagram, LinkedIn, Facebook, YouTube, X). Conceptualize, script, shoot, and edit high-engagement Reels, YouTube Shorts, and short-form video content . Stay on top of trending audio, viral formats, and industry topics to boost organic reach and audience engagement. Maintain a structured weekly and monthly content calendar for in-house and client accounts. Actively engage with communities: respond to comments, direct messages, and initiate discussions to build brand loyalty. 2. Search Engine Optimization (On-Page & Off-Page) Perform keyword research, competitive analysis, and content mapping for websites. Execute On-Page SEO : optimize meta titles, descriptions, heading tags, internal linking, image alt texts, and URL structures. Execute Off-Page SEO : build quality backlinks through guest posting, directory submissions, outreach, and business listings. Perform regular technical site audits to identify and fix crawl errors, broken links, and site speed bottlenecks. Track and report website performance using Google Search Console, Google Analytics (GA4) , and SEO audit tools. 3. Client Coordination & Reporting Collaborate with graphic designers, web developers, and copywriters to ensure smooth campaign execution. Track key performance indicators (Reach, Engagement, Keyword Rankings, Website Traffic, Leads). Prepare monthly progress reports and actionable growth insights for internal stakeholders and external clients.