DIGITAL MARKETING MANAGER Full Time

Digital Marketing Specialist – Key Responsibilities

Social Media Marketing (SMM):

• Manage and execute end-to-end social media marketing campaigns across platforms such as Meta, LinkedIn, Twitter, and more.

• Demonstrate a deep understanding of social media algorithms, trends, and audience behavior.

• Plan content strategically and analyze performance metrics to optimize results.

Content Creation & Paid Advertising:

• Develop engaging, SEO-optimized content including blogs, social media posts, and ad copies.

• Plan, execute, and optimize Meta Ads (Facebook & Instagram).

• Build and optimize ad funnels for effective lead nurturing and conversions.

Search Engine Optimization (SEO):

• Website & Local SEO: Keyword research, Google Business Profile optimization.

• On-Page SEO: Meta tags, internal linking, schema markup, and content optimization.

• Off-Page SEO: Link building, guest blogging, and citation management.

• Technical SEO: Basic understanding of crawl issues, indexing, and website speed optimization.

• E-commerce SEO: Optimization of product schema, filters, and collection pages.

Lead Generation & Automation:

• Execute multi-channel lead generation strategies using LinkedIn, cold email campaigns, and landing pages.

• Work with tools such as Apollo, Instantly, LinkedIn automation, and email workflows.

• Leverage AI tools and CRM integrations to improve outreach efficiency.

Client & Team Management:

• Confidently manage domestic and international clients.

• Conduct client meetings, reporting sessions, and strategic discussions.

• Assign tasks and monitor the performance of SEO, SMM, and design teams.

Branding & Strategy:

• Understand brand positioning, color psychology, and visual identity.

• Create customized digital marketing strategies aligned with client goals.

• Collaborate closely with graphic designers and copywriters to execute impactful campaigns.

Preferred Qualifications:

• Experience working with clients from the USA, UK, Canada, and Gulf countries.

• Strong understanding of both international and domestic digital marketing trends.

• Excellent verbal and written communication skills.

• Ability to multitask and perform effectively in a fast-paced environment.

Tools & Platforms (Preferred):

• Advertising: Meta Ads Manager, Google Ads

• SEO Tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console

• CRM & Automation: Apollo, Instantly, Mailchimp, HubSpot

• Project Management: Trello, Asana, ClickUp

• Design Coordination: Basic knowledge of Photoshop and Adobe Creative Suite

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