Mingrow – The AI Business OS is an AI-powered SaaS platform helping businesses manage CRM, Sales, HR, Finance, Projects, Customer Support, Marketing Automation, and Business Operations from one unified platform.
Our mission is to build India’s leading AI Business Operating System for startups, MSMEs, agencies, and enterprises.
Role OverviewWe are looking for a highly analytical and result-driven Performance Marketing Executive who can generate high-quality B2B leads, optimize digital campaigns, reduce customer acquisition costs, and contribute directly to subscription revenue growth.
This role is revenue-focused, not just marketing-focused.
Your success will be measured by qualified leads, booked demos, customer acquisition, CAC, and ARR generated.
Key ResponsibilitiesCampaign ManagementPlan, launch, and optimize Google Ads campaigns.
Manage Meta (Facebook & Instagram) Ads.
Create LinkedIn Ads for B2B audiences.
Execute YouTube Ads campaigns.
Continuously optimize campaigns based on performance.
Lead GenerationGenerate qualified B2B SaaS leads.
Build and optimize landing pages.
Improve conversion rates.
Reduce Cost Per Lead (CPL).
Increase Marketing Qualified Leads (MQLs).
Analytics & TrackingConfigure Google Analytics 4 (GA4).
Set up Google Tag Manager (GTM).
Manage Meta Pixel and Conversion API.
Track campaign attribution using UTM parameters.
Prepare weekly and monthly performance reports.

Funnel OptimizationManage and improve the complete funnel:
Ads → Landing Page → Lead Form → CRM → Demo Booking → Sales → Subscription
A/B TestingHeadlines
Ad Creatives
CTAs
Landing Pages
Forms
Audience Segments
Marketing AutomationCRM integrations
Email workflows
WhatsApp automation
Lead nurturing sequences
Remarketing campaigns

CollaborationWork closely with:
Sales Team
Graphic Designer
Video Editor
Full Stack Developer
Founder

to improve marketing ROI.
Required SkillsMust Have:
Google Ads
Meta Ads
LinkedIn Ads
Google Analytics 4 (GA4)
Google Tag Manager
Conversion Tracking
Meta Pixel
Conversion API
Landing Page Optimization
Lead Generation
A/B Testing
Excel / Google Sheets
Looker Studio Reporting
CRM knowledge

Good to Have:
SaaS Marketing
B2B Marketing
HubSpot
Zoho CRM
WhatsApp Marketing
Email Marketing
SEO Fundamentals
Preferred Experience2–5 years in Performance Marketing.
Experience in B2B SaaS or software companies.
Experience managing monthly ad budgets of ₹1 lakh or more.
Proven track record of generating qualified leads.
Experience with subscription-based products.

Key Performance Indicators (KPIs)Monthly Expectations:
Generate 150–250 Marketing Qualified Leads (MQLs).
Achieve Cost Per Lead (CPL) within the approved budget.
Deliver 50–80 qualified demo bookings.
Maintain Landing Page Conversion Rate above 10%.
Improve CTR and Quality Score across campaigns.
Reduce Customer Acquisition Cost (CAC) month over month.
Achieve agreed Marketing Qualified Pipeline Value.
Tools You’ll UseGoogle Ads
Meta Ads Manager
LinkedIn Campaign Manager
Google Analytics 4
Google Tag Manager
Looker Studio
Google Search Console
Mingrow CRM
Canva / Figma (basic understanding)
Microsoft Excel / Google Sheets
What We’re Looking ForStrong analytical mindset.
Data-driven decision making.
Excellent problem-solving skills.
Ownership mentality.
Fast learner.
Growth-focused attitude.
Ability to work independently.
What We OfferCompetitive salary.
Performance-based incentives.
Opportunity to build one of India’s fastest-growing AI SaaS platforms.
Direct mentorship from the Founder.
High ownership and career growth.
Exposure to AI, SaaS, automation, and enterprise software.