We are looking for a results-driven Performance Marketing Executive who can generate quality B2B leads and manage complete digital advertising campaigns. Key Responsibilities: Generate quality leads through Google Ads, Meta/Facebook Ads and relevant ad networks Plan, launch, optimize and scale paid advertising campaigns Use AI tools effectively for ad creatives, copywriting, audience research, campaign optimization and lead analysis Work on lead generation funnels, landing pages and conversion tracking Identify new advertising platforms, networks and lead generation opportunities Monitor CPL, conversion rate, ROAS and overall campaign performance Prepare clear daily/weekly/monthly performance reports Suggest new strategies to continuously improve lead quality and reduce acquisition cost Coordinate with the sales team to analyze which campaigns are generating actual business Required Skills: Strong hands-on experience with Google Ads & Meta Ads Knowledge of B2B lead generation Good understanding of AI tools and automation Experience with analytics, reporting and conversion tracking Ability to independently research, test and find new lead-generation opportunities Strong Excel/Google Sheets and reporting skills