Lead Generation & Email Marketing Expert

We are seeking a results-oriented Lead Generation & Email Marketing Expert with hands-on experience in international B2B markets. In this role, you will be responsible for building a strong sales pipeline by generating high-quality leads and executing targeted email marketing campaigns for IT software and web solutions.

Key Responsibilities

• Generate qualified B2B leads from global markets including the US, Europe, Middle East, and APAC

• Plan, design, and execute outbound email marketing campaigns targeting decision-makers such as CXOs, IT Heads, and Procurement teams

• Research and identify potential clients using platforms like LinkedIn Sales Navigator, Apollo, ZoomInfo, and industry databases

• Build, manage, and maintain verified contact databases while ensuring GDPR and CAN-SPAM compliance

• Write personalized, high-converting email copy to improve open rates, responses, and conversions

• Coordinate with the sales team to pass on Marketing Qualified Leads (MQLs) for follow-up and closure

• Monitor campaign performance metrics including open rates, CTR, conversions, and pipeline contribution

• Implement A/B testing, automation workflows, and optimization strategies to improve ROI

• Stay updated with global lead generation trends and outbound marketing best practices

Required Skills & Experience

• 2–4 years of proven experience in international B2B lead generation and email marketing (IT/software industry preferred)

• Strong hands-on experience with lead generation tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, Hunter.io, etc.

• Proficiency with email marketing platforms like Mailchimp, HubSpot, ActiveCampaign, or SendGrid

• Excellent written communication and persuasive email copywriting skills

• Working knowledge of CRM systems such as Zoho, HubSpot, or Salesforce

• Solid understanding of global email compliance standards (GDPR, CAN-SPAM, etc.)

• Target-driven mindset with a strong focus on lead quality and conversions

Preferred Qualifications

• Experience working with IT services companies, SaaS platforms, or digital agencies

• Knowledge of outbound marketing, cold email outreach, and marketing automation

• Basic understanding of SEO, paid advertising, and content-led lead generation strategies

What We Offer

• Competitive compensation with performance-based incentives

• Exposure to international clients across multiple regions

• Fast-paced, growth-driven work environment

• Flexible working options (Remote / Hybrid)

Tagged as: Full Time