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SEM / PPC Executive

Manager – Paid Media

looking for an experienced Manager – Paid Media to join our team and lead high-impact performance marketing campaigns for our e-commerce clients. The ideal candidate will have 4–5 years of experience in paid media, with strong expertise in Meta Ads (Facebook & Instagram) and Google Ads, managing large monthly ad spends (₹50 lakhs–₹1 crore) while driving measurable client growth.

Key Responsibilities

  • Develop and execute paid media strategies across Google Ads and Meta Ads (Facebook & Instagram) tailored for e-commerce clients.

  • Manage large monthly ad budgets (₹50 lakhs–₹1 crore), ensuring efficient spend and pacing.

  • Set up, optimize, and monitor campaigns across search, shopping, performance max, catalog, prospecting, and remarketing.

  • Track, analyze, and report campaign performance using KPIs such as ROAS, CPA, and lifetime value.

  • Conduct audience segmentation, A/B testing, and creative experiments to maximize campaign efficiency.

  • Collaborate with creative, analytics, and e-commerce teams to align campaign assets with business goals.

  • Implement and manage attribution strategies, conversion tracking, and pixels (Meta Pixel, Google Tag Manager).

  • Forecast media spend, prepare media plans, and provide regular forecasts with budget recommendations.

  • Stay updated on paid media platform updates, industry trends, and emerging ad formats.

  • Provide actionable insights and optimization recommendations to clients based on performance data and benchmarks.

Required Skills & Qualifications

  • Experience: 4–5 years in performance marketing / paid media, preferably agency-side or handling multiple e-commerce clients.

  • Platforms: Strong expertise in Meta Ads Manager and Google Ads Manager.

  • Budget Management: Proven experience managing monthly ad spends of ₹50 lakhs–₹1 crore.

  • Analytics & Reporting: Strong analytical skills, comfortable with dashboards, attribution models, and ROAS/CPA analysis.

  • Communication: Excellent client-facing skills with the ability to present and explain campaign performance and strategies.

  • Self-Motivated: Proactive, data-driven, and capable of owning the full campaign lifecycle.

  • Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.

Tagged as: Full Time

Job Overview

  • Date Posted:
  • Expiration date: February 20, 2026
  • Location:
  • Job Title: Manager – Paid Media
  • Salary: As per the experience
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