Senior Executive – Paid Media

looking for a skilled Senior Executive – Paid Media to join our team and drive impactful paid marketing campaigns across search, display, and social media platforms. The ideal candidate will be experienced in planning, executing, and optimizing campaigns to achieve maximum ROI while meeting client objectives.

Key Responsibilities

• Plan, execute, and manage Paid Marketing Campaigns across platforms including Google Ads, Bing PPC, Display Ads, Remarketing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, mobile campaigns, and other direct media buys.

• Monitor and optimize campaigns to achieve targets such as ROI, CPA, CPC, and CPV on a daily, weekly, and monthly basis.

• Maintain and track keyword bids, account budgets, impression share, quality scores, and other key account metrics.

• Conduct keyword research, develop ad copy, and prepare performance analysis reports.

• Identify new keyword opportunities and provide recommendations for campaign structuring, targeting, and display network strategies.

• Monitor analytics dashboards and generate insights to optimize campaign performance in line with company goals.

• Stay updated on industry trends, PPC developments, and emerging paid media techniques.

• Create proposals and deliver comprehensive campaign analytics and paid search insights to clients.

• Conduct A/B testing on ad copy, landing pages, and campaigns to improve performance and conversions.

• Develop optimization strategies to enhance ROI, eliminate underperforming ads, and identify new growth opportunities.

• Maintain day-to-day client communication, ensuring alignment with goals and providing value-added marketing guidance.

• Assist in preparing materials for client presentations and engagement meetings.

Education & Experience Requirements

• Excellent verbal and written communication skills for effective collaboration with clients and internal teams.

• Strong proficiency in Microsoft Office (Word, Excel, Outlook) and digital marketing tools.

• Proven ability to work under pressure, meet deadlines, and maintain a positive, client-focused attitude.

• Ability to work independently while executing assignments with accuracy and efficiency.

• Prior experience managing paid media campaigns with measurable results is preferred.

Tagged as: Full Time, Senior Executive Paid Media jobs in gurugram