SEO Specialist / Senior SEO Specialist

Roles & Responsibilities:

• SEO Strategy: Develop, implement, and manage comprehensive SEO strategies aimed at improving search engine rankings and driving organic traffic.

• On-Page Optimization: Conduct keyword research, optimize content for SEO, ensure proper tagging, and ensure SEO best practices are implemented across all web pages.

• Off-Page Optimization: Manage link-building campaigns, improve domain authority, and establish relationships with external websites and influencers for backlinks.

• Technical SEO: Work closely with the development team to improve the technical aspects of the website, including page speed, site architecture, and mobile optimization.

• Content Strategy: Collaborate with content teams to create SEO-optimized website contents, blogs, white papers, e-books, etc, that align with audience intent and rank high in search engines.

• Analytics and Reporting: Utilize tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to track key SEO metrics and provide regular reports on SEO performance, keyword rankings, and traffic.

• Market Analysis: Continuously analyze competitors and industry trends to identify new opportunities and areas for improvement.

• Cross-Functional Collaboration: Collaborate with product, marketing, and web teams to align SEO with broader business objectives.

Requirements:

• MBA with relevant experience in the B2B SaaS & CPaaS market.

• 1+ years of demonstrable hands-on technical (On + Off-site) experience in successfully developing and executing SEO campaigns.

• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

• Expertise in technical SEO (site architecture, core web vitals improvements, SEO best practices, keyword research, crawlability, and indexability).

• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.

• Strong understanding of schemas, SMO factors, and social media optimization.

• Experience in link-building strategies (guest blogging, blogger outreach).

• Coordination with content, product, tech, and UX teams for SEO-focused initiatives.

• Excellent reporting and presentation skills for regular SEO performance updates(weekly/monthly/quarterly).

Key Skills:

• Skills: Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz, B2B SaaS & CPaaS market.

• Experience: 1-6 Years.

• Location: Chennai/Bengaluru

• Job Type: Full-time

• Work Mode: Work from Office