Digital Marketing Specialist

Full time @BSLN Consultancy LLP posted 1 week ago in Marketing
  • Okhla Phase II, Okhla Industrial Estate, New Delhi, Delhi, India View on Map
  • Post Date : June 4, 2026
  • Salary: $35000 - $45000
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  • View(s) 3
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Job Detail

  • Job ID 2239

Job Description

Key Responsibilities:
Create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
Conduct keyword research, competitor analysis, and audience targeting.
Monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and conversions.
Execute A/B testing for ad copies, landing pages, and bidding strategies.
Analyze campaign data and prepare performance reports with actionable insights.
Implement and manage conversion tracking using Google Analytics (GA4) and Google Tag Manager.
Collaborate with marketing, content, and design teams to improve campaign outcomes.
Stay updated with industry trends, Google Ads updates, and best practices.

Required Skills:
1–4 years of experience in Google Ads/PPC campaign management.
Strong understanding of Search Ads, Display Ads, Remarketing, Shopping Ads, and YouTube Ads.
Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Knowledge of keyword research, bid management, and campaign optimization.
Strong analytical and reporting skills.
Google Ads Certifications will be an added advantage.
Excellent communication and problem-solving skills.

Required skills

Digital / Online Marketing Good English

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